<\/a>
\n1\u3001SEM\uff08\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff1aSearch Engine Marketing\uff09
\nSEM \u662f\u7531\u82f1\u6587 Search Engine Marketing \u7f29\u5199\u800c\u6765\uff0c \u4e2d\u6587\u610f\u8bd1\u4e3a\u201c\u641c\u7d22\u5f15\u64ce\u8425\u9500\u201d\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u641c\u7d22\u5f15\u64ce\u8425\u9500\u5c31\u662f\u57fa\u4e8e\u641c\u7d22\u5f15\u64ce\u5e73\u53f0\u7684\u7f51\u7edc\u8425\u9500\uff0c\u5229\u7528\u4eba\u4eec\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u4f9d\u8d56\u548c\u4f7f\u7528\u4e60\u60ef\uff0c\u5728\u4eba\u4eec\u68c0\u7d22\u4fe1\u606f\u7684\u65f6\u5019\u5c06\u4f01\u4e1a\u4fe1\u606f\u4f20\u9012\u7ed9\u76ee\u6807\u7528\u6237\u3002\u8ba9\u7528\u6237\u4e3b\u52a8\u7684\u627e\u5230\u4f01\u4e1a\uff0c\u5e76\u70b9\u51fb\u4f01\u4e1a\u7684\u5e7f\u544a\uff0c\u6700\u7ec8\u548c\u4f01\u4e1a\u4ea7\u751f\u8054\u7cfb\u6216\u4e0b\u5355\u3002
\n2\u3001PPC\uff08\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\uff1aPay Per Click\uff09
\nPPC \u662f\u82f1\u6587 Pay Per Click \u7684\u7f29\u5199\u5f62\u5f0f\uff0c\u5176\u4e2d\u6587\u610f\u601d\u5c31\u662f\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u3002\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u662f\u5927\u516c\u53f8\u6700\u5e38\u7528\u7684\u7f51\u7edc\u5e7f\u544a\u5f62\u5f0f\u3002\u63d0\u4f9b\u70b9\u51fb\u4ed8\u8d39\u7684\u7f51\u7ad9\u975e\u5e38\u591a\uff0c\u4e3b\u8981\u6709\u5404\u5927\u95e8\u6237\u7f51\u7ad9\uff08\u5982\u641c\u72d0\u3001\u65b0\u6d6a\uff09\u641c\u7d22\u5f15\u64ce(Google \u548c\u767e\u5ea6)\uff0c\u4ee5\u53ca\u5176\u5b83\u6d4f\u89c8\u91cf\u8f83\u5927\u7684\u7f51\u7ad9\u3002
\n3\u3001\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\uff08Baidu Bid\uff09
\n\u767e\u5ea6\u7ade\u4ef7\u6392\u540d\u662f\u767e\u5ea6\u56fd\u5185\u9996\u521b\u7684\u4e00\u79cd\u6309\u6548\u679c\u4ed8\u8d39\u7684\u7f51\u7edc\u63a8\u5e7f\u65b9\u5f0f\uff0c\u7b80\u5355\u4fbf\u6377\u7684\u7f51\u9875\u64cd\u4f5c\u5373\u53ef\u7ed9\u4f01\u4e1a\u5e26\u6765\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\uff0c\u6709\u6548\u63d0\u5347\u4f01\u4e1a\u77e5\u540d\u5ea6\u53ca\u9500\u552e\u989d\u3002\u6bcf\u5929\u6709\u8d85\u8fc7 1 \u4ebf\u4eba\u6b21\u5728\u767e\u5ea6\u67e5\u627e\u4fe1\u606f\uff0c\u4f01\u4e1a\u5728\u767e\u5ea6\u6ce8\u518c\u4e0e\u4ea7\u54c1\u76f8\u5173\u7684\u5173\u952e\u8bcd\u540e\uff0c\u5c31\u4f1a\u88ab\u4e3b\u52a8\u67e5\u627e\u8fd9\u4e9b\u4ea7\u54c1\u7684\u6f5c\u5728\u5ba2\u6237\u627e\u5230\u3002
\n4\u3001DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\u5e7f\u544a\uff1aDemand-Side Platform\uff09
\n\u5728\u4e92\u8054\u7f51\u5e7f\u544a\u4ea7\u4e1a\u4e2d\uff0cDSP \u662f\u4e00\u4e2a\u7cfb\u7edf\uff0c\u4e5f\u662f\u4e00\u79cd\u5728\u7ebf\u5e7f\u544a\u5e73\u53f0\u3002\u5b83\u670d\u52a1\u4e8e\u5e7f\u544a\u4e3b\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u4e92\u8054\u7f51\u6216\u8005\u79fb\u52a8\u4e92\u8054\u7f51\u4e0a\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0cDSP \u53ef\u4ee5\u4f7f\u5e7f\u544a\u4e3b\u66f4\u7b80\u5355\u4fbf\u6377\u5730\u9075\u5faa\u7edf\u4e00\u7684\u7ade\u4ef7\u548c\u53cd\u9988\u65b9\u5f0f\uff0c\u5bf9\u4f4d\u4e8e\u591a\u5bb6\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u7684\u5728\u7ebf\u5e7f\u544a\uff0c\u4ee5\u5408\u7406\u7684\u4ef7\u683c\u5b9e\u65f6\u8d2d\u4e70\u9ad8\u8d28\u91cf\u7684\u5e7f\u544a\u5e93\u5b58\u3002
\n5\u3001\u4e92\u8054\u7f51\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff08Ad Exchange\uff09
\nAdExchange \u662f\u4e92\u8054\u7f51\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff0c\u50cf\u80a1\u7968\u4ea4\u6613\u5e73\u53f0\u4e00\u6837\uff0cAd Exchange \u8054\u7cfb\u7684\u662f\u5e7f\u544a\u4ea4\u6613\u7684\u4e70\u65b9\u548c\u5356\u65b9\uff0c\u4e5f\u5c31\u662f\u5e7f\u544a\u4e3b\u65b9\u548c\u5e7f\u544a\u4f4d\u62e5\u6709\u65b9\u3002
\n6\u3001SSP\uff08Sell-Side Platform\uff09
\n\u4f9b\u5e94\u65b9\u5e73\u53f0\u80fd\u591f\u8ba9\u5a92\u4f53\u4e3b\u4e5f\u4ecb\u5165\u5e7f\u544a\u4ea4\u6613\uff0c\u4ece\u800c\u4f7f\u5b83\u4eec\u7684\u5e93\u5b58\u5e7f\u544a\u53ef\u7528\u3002\u901a\u8fc7\u8fd9\u4e00\u5e73\u53f0\uff0c\u5a92\u4f53\u4e3b\u5e0c\u671b\u4ed6\u4eec\u7684\u5e93\u5b58\u5e7f\u544a\u53ef\u4ee5\u83b7\u5f97\u6700\u9ad8\u7684\u6709\u6548\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff0c\u800c\u4e0d\u5fc5\u4ee5\u4f4e\u4ef7\u9500\u552e\u51fa\u53bb\u3002
\n7\u3001DMP\uff08Data-Management Platform\uff09
\n\u6570\u636e\u7ba1\u7406\u5e73\u53f0\u80fd\u591f\u5e2e\u52a9\u6240\u6709\u6d89\u53ca\u5e7f\u544a\u5e93\u5b58\u8d2d\u4e70\u548c\u51fa\u552e\u7684\u5404\u65b9\u7ba1\u7406\u5176\u6570\u636e\u3001\u66f4\u65b9\u4fbf\u5730\u4f7f\u7528\u7b2c\u4e09\u65b9\u6570\u636e\u3001\u589e\u5f3a\u4ed6\u4eec\u5bf9\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u7684\u7406\u89e3\u3001\u4f20\u56de\u6570\u636e\u6216\u5c06\u5b9a\u5236\u6570\u636e\u4f20\u5165\u67d0\u4e00\u5e73\u53f0\uff0c\u4ee5\u8fdb\u884c\u66f4\u597d\u5730\u5b9a\u4f4d\u3002
\n8\u3001RTB\uff08\u5b9e\u65f6\u7ade\u4ef7\uff1aReal Time Bidding\uff09
\nRTB \u662f\u4e00\u79cd\u6280\u672f\u4e3a\u738b\u7684\u7cbe\u51c6\u8425\u9500\u624b\u6bb5\uff0c\u5f53\u4e00\u4e2a\u7528\u6237\u5728\u5168\u7f51\u6d4f\u89c8\u8fc7\u67d0\u79cd\u5546\u54c1\uff0c\u6216\u70b9\u51fb\u8fc7\u7279\u6b8a\u7c7b\u76ee\u7684\u5e7f\u544a\u540e\uff0c\u5176\u6d4f\u89c8\u75d5\u8ff9\u90fd\u4f1a\u901a\u8fc7 cookie \u8bb0\u5f55\u5728\u6848\uff0c\u800c\u901a\u8fc7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff0c\u4f60\u5728\u4e0b\u4e00\u6b21\u6d4f\u89c8\u7f51\u9875\u7684\u65f6\u5019\uff0c\u5c06\u88ab\u63a8\u9001\u7b26\u5408\u504f\u597d\u7684\u5e7f\u544a\u3002
\n9\u3001ASO\uff08\u5e94\u7528\u5546\u5e97\u641c\u7d22\u4f18\u5316\uff1aApp Store Optimization\uff09
\nASO \u662f\u201c\u5e94\u7528\u5546\u5e97\u641c\u7d22\u4f18\u5316\u201d\u7684\u7b80\u79f0\u3002ASO(App StoreOptimization)\u5c31\u662f\u63d0\u5347\u4f60 APP \u5728\u5404\u7c7b APP \u7535\u5b50\u5e02\u573a\u6392\u884c\u699c\u548c\u641c\u7d22\u7ed3\u679c\u6392\u540d\u7684\u8fc7\u7a0b\u3002\u7c7b\u4f3c\u79fb\u52a8 APP \u7684 SEO \u4f18\u5316\u3002
\n10\u3001LBS\uff08\u57fa\u4e8e\u4f4d\u7f6e\u7684\u670d\u52a1\uff1aLocation Based Service\uff09
\n\u901a\u4fd7\u7684\u8bf4\uff0c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u670d\u52a1\uff0c\u5c31\u662f\u9996\u5148\u662f\u786e\u5b9a\u79fb\u52a8\u8bbe\u5907\u6216\u7528\u6237\u6240\u5728\u7684\u5730\u7406\u4f4d\u7f6e\uff1b\u5176\u6b21\u662f\u63d0\u4f9b\u4e0e\u4f4d\u7f6e\u76f8\u5173\u7684\u5404match\u7c7b\u4fe1\u606f\u670d\u52a1\u3002\u5982 LBS \u4e0e O2O\uff08\u7f8e\u56e2\uff09\u3002\u7528\u6237\u901a\u8fc7 LBS \u670d\u52a1\u67e5\u8be2\u5230\u81ea\u5df1\u5468\u56f4\u7684\u5546\u4e1a\u4fe1\u606f\uff0c\u7136\u540e\u987a\u7740\u5bfc\u822a\u627e\u5230\u5b9e\u4f53\u6d88\u8d39\u70b9\uff0c\u8fd9\u662f\u7ebf\u4e0a\u7a0b\u5e8f\uff1b\u5728\u5b9e\u4f53\u5e97\u5b8c\u6210\u6d88\u8d39\uff0c\u5c31\u662f\u7ebf\u4e0b\u7a0b\u5e8f\u3002
\n11\u3001CPC\uff08\u6bcf\u70b9\u51fb\u6210\u672c\uff1aCost Per Click\uff09
\n\u7f51\u7edc\u5e7f\u544a\u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528\uff0c\u662f\u7f51\u7edc\u5e7f\u544a\u754c\u6700\u5e38\u89c1\u7684\u5b9a\u4ef7\u5f62\u5f0f\u3002
\n12\u3001CPS\uff08\u6bcf\u9500\u552e\u6210\u672c\uff1aCost Per Sales\uff09
\n\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u8ba1\u7b97\u5e7f\u544a\u8d39\u7528\u7684\u5e7f\u544a\uff0c\u8fd9\u79cd\u5e7f\u544a\u66f4\u591a\u7684\u9002\u5408\u8d2d\u7269\u7c7b\u3001\u5bfc\u8d2d\u7c7b\u3001\u7f51\u5740\u5bfc\u822a\u7c7b\u7684\u7f51\u7ad9\uff0c\u9700\u8981\u7cbe\u51c6\u7684\u6d41\u91cf\u624d\u80fd\u5e26\u6765\u8f6c\u5316\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u4eca\u5929\u5408\u80a5\u4f73\u8fbe\u7f51\u7edc\u5c0f\u7f16\u4e3a\u5927\u5bb6\u5e26\u6765\u7684\u662f\u7f51\u7ad9\u4f18\u5316\u57fa\u7840\u77e5\u8bc6\u54c8\uff0c\u4e0d\u77e5\u9053\u8fd9\u4e9b\u4e13\u4e1a\u672f\u8bed\uff0c\u600e\u4e48\u6562\u505a\u7f51\u7ad9\u4f18\u5316\uff0c\u4e0b\u9762\u5c31\u6765\u548c\u4f73\u8fbe\u7f51\u7edc […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/posts\/7454"}],"collection":[{"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/comments?post=7454"}],"version-history":[{"count":1,"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/posts\/7454\/revisions"}],"predecessor-version":[{"id":7455,"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/posts\/7454\/revisions\/7455"}],"wp:attachment":[{"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/media?parent=7454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/categories?post=7454"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jdwlkj.net\/wp-json\/wp\/v2\/tags?post=7454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}